Client Overview
Burrow and Scheidell Art Academy offers virtual art courses designed for schools, after-school programs, and homeschool groups. They wanted to enhance their online presence and optimize their website for conversion. The academy approached us for help with creating a new website and building effective sales funnels to increase leads and client engagement.
Challenges
Before working with us, Burrow and Scheidell Art Academy had a website and sales funnel, but they were unhappy with the low conversion rate and poor usability of the platforms they had chosen. They decided to switch to a High Level-based platform and reached out to our agency after receiving a high quote from another company just to design the wireframe. Our approach of offering full implementation at a more reasonable cost, along with our ability to deliver quickly, made us the right fit for their needs.
Strategy and Execution
We started by building mood boards for the academy. Using their logo and asking specific questions about the imagery and style they preferred, we carefully curated visuals that would resonate with both students and teachers. The client loved the resulting mood board, which set the tone for the website design.
For the website, we focused on creating a user-friendly and conversion-optimized layout using WordPress. We took the copy provided by the client, added additional elements (like copy for thank-you pages and nurture sequence emails), and ensured that every detail was covered. By building and editing the site directly within the platform, we dramatically reduced overall costs and sped up implementation.
Sales Funnels
The first funnel we built was for their webinar series, designed to engage school administrators and homeschool groups. The goal was to convert these leads into clients by registering them for a monthly webinar. We ensured that the funnel included all key elements, including often-overlooked steps like fully leveraging thank-you pages to enhance engagement.
Next, we built a free mini-course funnel that offered teachers tasters of the academy’s main program levels, tailored to specific grade levels. We tightened up potential gaps in the funnel and ensured consistent follow-up with leads who downloaded the mini-courses to stay top of mind. Leads for both funnels were generated through homeschool groups and LinkedIn outreach.
Timeline and Results
We completed the entire project in under three weeks by ensuring all components were gathered early on. This included securing full access to systems like High Level and GoDaddy, gathering logos, pictures, fonts, and colors through our mood board process, and triple-checking the copy provided by the client. Daily status check-ins with both our internal team and the client kept everything on track and allowed us to deliver the project efficiently.
Since the website and funnels went live, Burrow and Scheidell Art Academy has seen increased visibility and positive engagement with their audience. The feedback from educators and others has been overwhelmingly positive, with many noting the professional and user-friendly design of the website.
Conclusion
By delivering a fully optimized website and effective sales funnels within a tight timeline, we helped Burrow and Scheidell Art Academy improve their online presence, increase visibility, and engage more effectively with their audience. Their enhanced digital platform now serves as a strong foundation for future growth and success.