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Case Study: Restoring Leadership Girl, a 13-Year-Old Blog

Case Study: Restoring Leadership Girl, a 13-Year-Old Blog

by Haley Gray | Oct 14, 2026 | Case Studies

The Leadership Girl homepage after the restoration. Client Overview Leadership Girl is a blog about leadership for women who run businesses. It has been publishing since 2013, and its archive holds hundreds of posts, including more than 90 entrepreneur interviews....
Case Study: Rebranding ClinSearch Resources from Recruiter to Trusted Clinical Partner

Case Study: Rebranding ClinSearch Resources from Recruiter to Trusted Clinical Partner

by Haley Gray | Oct 14, 2026 | Branding, Case Studies, Websites & SEO

Client Overview ClinSearch Resources helps organizations in clinical development build and strengthen the teams behind their programs. Founded and led by CEO Michele Nicklis, the firm works with sponsors and emerging biotechs, CROs, research sites and site networks,...
Case Study: A Fresh, Patient-Friendly Website for Color Chiropractic in Bellingham

Case Study: A Fresh, Patient-Friendly Website for Color Chiropractic in Bellingham

by Haley Gray | Oct 14, 2026 | Case Studies

Client Overview Color Chiropractic is a holistic chiropractic practice in Bellingham, Washington, led by Dr. Richard Tran, DC and Dr. Michelle Hsu, DC. The practice offers chiropractic adjustments, pregnancy care (Webster Technique), nutritional therapy, functional...
Integrated Marketing Strategy: Four Channels, One Plan

Integrated Marketing Strategy: Four Channels, One Plan

by Haley Gray | Oct 9, 2026 | Websites & SEO

A physical therapy practice launches a new service for runners. It gets a nice Instagram campaign. Meanwhile, the website still lists services from two years ago, the SEO work is targeting “back pain treatment,” and the monthly email goes out with a recipe...
Why Isn’t My Marketing Working? 4 Usual Suspects

Why Isn’t My Marketing Working? 4 Usual Suspects

by Haley Gray | Oct 2, 2026 | Marketing Strategy

A landscaping company posts three times a week, has a decent-looking website, and boosts a post now and then. Twelve months in, the owner’s verdict is simple: marketing doesn’t work for a business like ours. Then someone opens the website contact form...
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Recent Posts

  • Case Study: Restoring Leadership Girl, a 13-Year-Old Blog
  • Case Study: Rebranding ClinSearch Resources from Recruiter to Trusted Clinical Partner
  • Case Study: A Fresh, Patient-Friendly Website for Color Chiropractic in Bellingham
  • Integrated Marketing Strategy: Four Channels, One Plan
  • Why Isn’t My Marketing Working? 4 Usual Suspects
  • Case Study: A New Website for Gailor Hunt, Raleigh’s Divorce Law Firm
  • Setting Strategic Goals: Measuring Marketing Success Beyond Vanity Metrics
  • Messaging That Converts: Blending Emotional and Data-Driven Hooks
  • Why Your Website Is Your Top Salesperson (and How to Make It Act Like One)
  • Building Trust Through Consistency: Logos, Taglines & Tone of Voice
  • Creating a Unique Value Proposition for Your Service-Based Business
  • One Project, Five Pieces of Marketing: How to Repurpose a Case Study
  • Big Company or Small Business, the Marketing Mistakes Are the Same
  • Case Study: Building the Foundation for Success at MEG Esthetics
  • Vendor or Partner? Why Accountability Runs Both Ways When We Work Together
  • Hyper-Personalization for Small Businesses: What It Means and Where to Start
  • AI in Digital Marketing: What It’s Actually Good For (and What It Isn’t)
  • Build Your Freebie Opt-In Backwards: Start With the Goal
  • Why Your ‘Professional’ Marketing Isn’t Connecting (and How to Fix It)
  • Case Study: Building an Optimized Website and Sales Funnels for Burrow and Scheidell Art Academy

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